A BIG QUESTION

**How does a superstar chapter of a still-growing, urban, third party brand itself?**

Ahead of a new election season, the Baltimore Green Party faced a battle. As one of the more active chapters of the National Green Party, Baltimore's chapter became a hotspot of activity with a popular mayoral candidate that shook an election season, and several exciting City Council candidates, along with a fiery leadership team ready to take the city.

With the right set of people ready to shake the election, there needed to be a revamped image that spoke to the mission of the Baltimore Green Party and the people of Baltimore City. Forward created a new brand identity featuring a new logo, wordmark, letterhead, and business cards, as well as mailers and web design assets.

The Green Party, known for its environmentalism, is represented in the logo with the leaf, and then the water represents the Chesapeake Bay for which Maryland is known. The two components of the logo are featured in County Chapters as well.

GALLERY